Our idea is that Coca Cola could use their distribution channels (which are amazing in developing countries) to distribute rehydration salts to the people that need them desperately. Maybe by dedicating one compartment in every 10 crates as 'the life saving' compartment?
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As a group, we have been developing the aims and objectives of the campaign. Please take the time to have a look at them and see where you might be able to help - and if we can improve them in any way.
The ColaLife campaign is one that is being developed collaboratively using a number of online tools. Find out how you can help, even if just by joining our Facebook group.
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